Magic & Design come together
SUMMARY
Our challenge is to create eco-friendly packaging for ZERO+4 line desserts, that conveys the brand's values and builds a language that speaks with the target market.
DELIVERABLES
Brand Identity
Label Design
Structural Packaging Design

Dive into a section or just kick back and enjoy the ride!

CONTEXT

About the Brand

Motivated to create unique desserts on the market, Zero+4 has specialized in producing gluten-free pastries for ten years. Their commitment is to offer products of the highest quality, taking care of every detail to provide a delightful multisensory experience in every dessert.

Audience

Zero+4 audience is people who consume food because of the meaning behind the brand. They consider food as a means of connection and affection.

Access to clear information about what they are eating is significant when choosing what to purchase. Although convenience is a factor they consider, environmental responsibility highly influences their decision-making.

Context: Woman eating ice cream
Context: Healthy yogurt snack
Context: Woman eating grapes
Context: Woman practicing yoga
Context: Woman meditating
"Healthy is a MUST not a PLUS"

CHALLENGE

Our challenge is to create eco-friendly packaging for ZERO+4 line desserts, that conveys the brand's values and builds a language that speaks with the target market.

Meaning to Brand: 0+4  (Cycles, balance, forms, perfection)
Meaning to the brand: Product (tasty, green, elegant, healthy)
Meaning to the brand: Branding (Foodie, geometric, rhythm, textures)
Meaning to the brand: Packaging (Simple, appealing, recyclable, stackable)

Meaning to the Brand

"Simple and Bold, Healthy is Core"

We found meaning in the numerology around the brand: Zero is a circle, it represents perfection, cycles, and harmony; number 4 is the most balanced and stable, and it transmits trust. The branding and packaging are built around four characteristics we wanted to achieve.

We inspired ourselves from other vegan and healthy products, they all converge in boldness, textures, geometric forms, and pops of color.

Moodboard: Packaging with geometric forms

CONCEPT

Our concept is based on the Italian word Indefettibile, meaning without flaws. Zero+4 represents this idea through the purity that geometrical elements bring.

Zero + 4 logo: 
-Circle: Represents Zero and Harmony
-Lines: Create Rhythm and Consistency
- Intersecting brown lines forming Z+4
Typography:
Heading: SF Orson Casual
Body Copy: Montserrat
Accents: Beauty
Brand pattern
Brand colors:
#f28c28
#3258a4
#35a583
#f3c110
#ea575d

Color logo variation is applied to differentiate each line of mousse desserts from Zero+4

Zero +4 logo variation for essential line desserts.
ESSENTIAL
Zero +4 logo variation for lactose free line desserts
LACTOSE FREE
Zero +4 logo variation for sugar free line desserts
SUGAR FREE
Zero +4 logo variation for organic line desserts
ORGANIC
Zero +4 logo variation for vegan line desserts
VEGAN
Zero + 4 Cioccolato e Coco | Mousse Dessert Packaging
Zero +4 Essential: Mokaccino
Zero +4 Lactose free: Cioccolato e Cocco
Zero +4 Sugarfree: Cioccolato e panna
Zero + 4 Organic: Mirlo
Zero +4 Vegan: Al Limone
Image of the five lines of desserts with the main ingredient displayed above each packaging

The label design for each dessert line features a pattern that highlights the main ingredient, while also incorporating the brand's logo elements to reinforce its identity.

Gif showcasing the 5 dessert lines. You have 3 packaging portraying the front, side and back

PACKAGING

Stackable

"Easy to carry, convenient to transport"

Our goal with this packaging design is to remain simple and practical while achieving its structural functionality. Using a cylinder, we aligned the packaging and the brand's language (geometric bold forms) and created a convenient way of transportation for the company, the supermarket, and the end-user.

The lid and the bottom of the cup have rings that allow them to assemble,  it's easier to set on supermarket shelves and take home by the customers.

Image showing how the structural packaging stacking system works.
Packaging with the lid open, showing the  message lid 4 compost, cup 4 paper, this message helps the consumer where to dispose the packaging when the product is finished.

Recycling made easy

"Lid 4 Compost, Cup 4 Paper"

As designers, it is our responsibility to consider sustainability as one of our main goals when creating products, choosing materials with a lower carbon footprint, and helping consumers identify these materials for easy packaging disposal. This is an essential aspect of human-centered design.

The cup is made of BillerudKorsnäs FibreForm® formed paper, it is a material that can be smoothly molded with details such as assembly rings, and the lid is crafted from compostable PLA.

To assist with recycling, Zero+4 packaging includes clear labels on the interior indicating where each part of the packaging should be placed once the product is finished.

Brand presence: Coconut
Brand presence: Indefettibile (flawless)
Brand presence: Woman eating zero+4
Brand presence: Mouse desserts
Brand presence: busstop billboard
Brand presence: Woman eating Zero+4
Brand presence: Zero +4 Mokaccino and Zero +4 Mirlo products displayed organiclly
Brand presence: Zero+4 Ciocolatto e panno product displayed organicly
All zero+4 dessert lines displayed in a 45 angle degree
Brand presence: Zero+4 Instagram story
Brand presence: Slogan "Perfect for you"
Brand presence: three zero+4 product stack together being held in the air
Brand presence: Close up of Zero + 4 al limone flavor being held with one hand and other hand showing the product with a spoon.
Zero +4 logo variation for lactose free line desserts
Brand presence: Brand pattern

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