Water is vital for sustaining life on Earth, it plays a crucial role in achieving United Nations SDGs, especially the ones highlighted below.
The campaign is set to use social media, packaging, and distribution point to generate awareness. The packaging is designed to be an iconic artwork and attract people to the distribution point where they will live an experience that helps them question how we interact with the food system.
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The concept was imagined around the similarities we have with water. A drop can generate movement, and disturbance in a system of preconceived ideas as can we. Through awareness and actions that will lead to increased sustainability for human and ecological systems.
