"Inspiring the community to reconnect with their self-confidence through curly hair care. Curly Junkie is sharing her own experience and knowledge to help you on your way to healthier and more beautiful hair. Join her in the adventure of self-care and self-love"
Curly Junkie's goal is to provide information in a digestible and fun way about hair care, and teach her audience to adapt the Curly Method to each hair.
For the logo development we chose the typeface Hore because it is bold and playful, it goes in sync with what Curly Junkie wants to convey, we come to learn and have fun. A white outline is created around it, simulating a sticker with the aim of better delineating the logo area and giving it more presence.