The Mugstore Mx entrepreneurship personalizes different types of beverage containers for daily life through a sublimation process. 
Characterized for its quality and commitment to its customers, this small business needed a strong and bold brand identity to reach potential clients.
LOGO
BULLES DE CHOCOLATS typography has a strong and bold presence yet it transmits friendly energy which is in tune with the brand.
I designed a Mug icon with smooth edges which align with the typography used to emphasize the business activity, subliming mugs, and other beverage containers with personality.
The graphics above the letter "U" symbolize creativity and ideation used in the Mugstore to be able to bring to life personalized products with whom consumers feel identified.
The illustrations surrounding the lower part of the letter "O" represent the warmth used to make every one of the products and the place where this project was born: Mexicali, the city that captured the sun. 
LOGO & VARIATIONS
ELEMENTS
COLOR PALLETE
TYPOGRAPHY
Brand Presence
THANK YOU!

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