Welcometo mySelf-Branding

Hello curious persona! If you landed here you have an eye for detail so I'd like to share with you how I created my branding.

MOOD BOARD

I put together a moodboard to capture the creative energy I want for my brand. It's not just about the visuals; it's about the feeling I want to share. Everyone has something special to offer, and it's important to let the world see it.

Typography captures the heart—bold, striking, flexible typefaces are the visual storytellers I searched for, adapting seamlessly to every context while injecting character and consistency to the brand. Drawing inspiration from the duality of caves was essential. As 'Cueva' means 'Cave' in Spanish, I felt a connection to vibrant, warm landscapes like those in Page, Arizona, and ancient storytelling sanctuaries adorned with Rupestrian paintings. I see caverns as dynamic spaces where creativity and history converge.

Enigmatic bluish-purple mushrooms and mystical hands infuse a sense of wonder, evoking transformational journeys that echo with my mission to awaken what lies within every project. Illustrations, a cornerstone of my design practice, amplify storytelling, ensuring each piece resonates authentically with the audience.

Moodboard: Packaging with bold typography and striking constrasting colors
Storytelling in Caves  
Moodboard: Rupestrian paintings illustrations
Moodboard: Hand emanating magic
Moodboard: Bluish-purple mushroom
Transformation energy  
Moodboard: Closeup to a chunky and striking g
Chunky & striking "G"  
Moodboard: Packaging showcasing a bold typface and color combination
Versatile typefacee  
Moodboard: Caves from Page, Arizona
Warm | Desertic Colors
Moodboard: Packaging with organic shapes
Moodboard: Illustration of a girl
Moodboard: Cat with a third-eyeMoodboard: Cat with a third-eyeMoodboard: Cat with a third-eye
Third Eye Intuition
Moodboard: Image of a face divinf itself in four parts, each side view has the ying yang displayed. It has a phrase that says expand your mind.

CONCEPT

"Embodying both a person and a place, this name holds the power to transform. It signifies the infinite potential that lies within, waiting to be unleashed through design."
  Maga
She who preforms magic
(noun) Mage, sorceress
Discoverer of what lies within.
Balance between skills and intuition.
Guide to find your true potential.
Cueva
Underground chamber
(noun) Cave, cavern
Site of first human storytelling.
Where transformative experiences occur.
Place connected to Earth's mystical energy.
Illustration of a cave and magic sparks
"Where Magic & Design come together."

LOGO DEVELOPMENT

Dynamic energy for strategy and soul.

Dynamic energy is infused by blending italic typefaces and sticker-like outlines for playful boldness. At its heart, an eye within the “G” embodies intuition—guiding brands toward their core truth. The melting “A” drips a creative droplet, symbolizing ideas morphing into transformative action. Intertwined “G,” “E,” and “V” unite Maga and Cueva seamlessly, mirroring the fusion of strategy and soul.

Vibrant yet grounded, the design reflects the brand’s mission: to empower businesses with fearless creativity, authenticity, and designs that spark curiosity while crafting stories as unforgettable as they are intentional.

Maga Cueva's logo development details: 
- Both typefaces are in italic to guce a dynamic sensation
-Outline to give a sticker feeling
-An eye is integrated to the letter "G" symbolizing intuition and wisdom, connection within.
-Plasticity in letter "A" and adrop coming from it, representing transformation through creativity.
-The letter "G" is interwined to "E" and V", making the two words feel like a whole.
Maga Cueva secondary logo (horizontal) and Monogram (M+C and an eye between both letters)
Typography for heading: Stinger family
Typography for body copy: Stinger family | poppins.
Typography for accents: Dream patter script
Maga Cueva's brand identity pattern
Brand's energy: warm | vibrant | mystical
Mock up: Brand elements as stickers
Monogram: MC with the eye moving
Mockup Maga Cueva's Branding: Keychain Third eye
Mockup: Sticker with submark
Mockup: Presentation Cards
Mockup: Women wearing a totebag with brand pattern.
Mockup: Women with laptop displaying Maga Cueva's website.
Mockuo gif: Mug with logo, flowers inside the mug and starts twinkling
Mockup: Sign with monogram
Mockup: packaging with brand tissue paper
Mockup: Embroidered patch, multidisciplinary design.
Mockup sticker: Phrase: crafted with passion and purpose

Are you ready to make magic?

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