Packaging Design for a campaign that aims to promote conscient and sustainable water consumption.
The campaign is set to use social media, packaging, and distribution point. The packaging is designed to be an iconic artwork to attract people to the distribution point where they will live an experience that helps them question how we interact with the food system.
The concept was imagined around the similarities we have with water. A drop can generate movement, and disturbance in a system of preconceived ideas as can we. Through awareness and actions that will lead to increased sustainability for human and ecological systems.
IT STARTS WITH ONE DROP...
IT SPREADS WITH YOU!